This assignment must be your own work. It is acceptable to
discuss course content with others to improve your understanding and clarify
requirements, but solutions to assignment questions must be done on your own.
You must not copy from anyone, including tutors and fellow students, nor allow
others to copy your work. All Assignments will be checked using collusion
monitoring tools to ensure that each assignment is the original work of the
submitting student. Assignments that do not adhere to this requirement will be
deemed as being the result of collusion or plagiarism. This may lead to severe
academic penalties as outlined in USQ Policy Library: Academic Integrity Policy
and Procedure. It is your own responsibility to ensure the integrity of your
work. Refer to the USQ Policy Library for more details:
• Academic Integrity Policy
• Academic Integrity Procedure
In completing this assignment, you are expected to use
available resources such as the practical activities in the study modules, the
Course Study Desk – especially the Discussion Forums (click the Study Desk link
on UConnect – http://uconnect.usq.edu.au ), as well as exploring and
experimenting on your own.
Learning objectives and graduate skills tested
This assignment relates to your ability to demonstrate your
understanding of the various components of an online business, aligning them
with a business’ strategic requirements and objectives and communicating them
to the client as a tangible product and a written report for their consideration
and evaluation within a business environment.
Assignment Requirements
Your client was most impressed with your web site prototype
(Assignment 2), barring a few possible changes, and has given you the go ahead
to develop their fully functional online business.
Using your prototype as a starting point, build on it the
rest of the features and functions that will allow your client to start doing
business online.
TASK 1: JOURNAL (5 marks)
Prepare a journal that records your activities and progress related
to completing this assignment. In date order, clearly list the following:
• Date of research activity/discussion
• Web sites visited to collect information; other references
accessed
• Time duration of the activity
If you are working in a team, clearly state the activities
of each team member.
Submit this journal as an appendix to Task 3. Any references
to web pages and online documents, such as white papers, should be listed at
the end of the journal.
TASK 2: FINAL WEBSITE (45 marks)
1. Use the assigned URL supplied to you by your Course
Leader to develop the final product for your client
a. ANOTHER REMINDER: Ensure that the website is directly and
obviously related to the business model/category that was assigned to you.
Failure to do so will result in your assignment being rejected and a zero mark
awarded.
2. Extend your WordPress prototype (from Assignment 2) to
include:
a. An aesthetically pleasing, easy- to-use interface
b. Customer registration
c. A comprehensive product/service catalogue
d. Shopping cart
e. Order form and payment interface
f. Discussion forum
g. Feedback form
Task 2 will be assessed for completeness and working
functionality based on an inspection of your website.
TASK 3: REPORT (essay format) (50 marks)
You are required to provide a report to (1) describe the
website you developed in Task 2, and (2) respond to specific questions posed by
your client with particular reference to the website. Use appropriate
numbering, headings and sub-headings in your report.
1. PART ONE: WEBSITE
1.1. Identify the URL of the website and your assigned
business model/category in the first part of the report.
1.2. Briefly describe each of the website features and
functionality that you implemented in Task
2, as well how they were achieved using WordPress. (500
words)
1.3. Provide a site map of the website in the form of a tree
diagram that shows the hierarchical structure of the site.
2. PART TWO: CLIENT QUESTIONS RELATED TO HIS WEBSITE
(maximum 200 words per response)
2.1. What is the need for routers in his business?
(Textbook: Chapter 2)
2.2. What does “stickiness” mean and how does he facilitate
this characteristic in his website? (Textbook: Chapter 3)
2.3. How does he deal with the issue of “channel conflict”
if he is selling his products both in retails stores and through this new
website? (Textbook: Chapter 3)
2.4. He wants to incorporate a customer-based marketing
strategy into the Web site designs. Explain why this is a challenge and outline
things his company can do to overcome these difficulties. (Textbook: Chapter 4)
2.5. In what ways can the Internet and his new website help
him reduce the spend of his company, particularly with regards his suppliers?
(Textbook: Chapter 5)
2.6. What are the advantages of developing a social
networking strategies for his company? (Textbook: Chapter 6)
2.7. What are some potential ethical issues that his company
needs to address arising from his new online presence? (Textbook: Chapter 7)
2.8. What role can a web server play in making his web site
more effective? (Textbook: Chapter 8)
2.9. Discuss the different hosting options there are for his
website. (Textbook: Chapter 9)
2.10. How could cookies help him in his website? (Textbook:
Chapter 10)
2.11. What role would an acquiring bank play on his website?
(Textbook: Chapter 11)
2.12. What measures can he use to identify some of the
potential benefits that he has been told by you that he will gain from
conducting his business through the website you have developed for him? (Textbook:
Chapter 12)
Referencing Requirements
References are required and the Harvard AGPS standard of
referencing must be used. This standard is detailed on USQ Library Site
http://www.usq.edu.au/library/referencing .
Plagiarism, collusion and cheating will be severely
penalised. Refer to the USQ Policy Library for more details:
• Academic Integrity Policy
• Academic Integrity Procedure
Ensure that your reports are fully referenced, including any
reference to the text book. Your report should include in-text references and a
List of References.
Do not repeat verbatim large slabs of information from other
sources such as the text – you must put the ideas/information in your own
words.
You must use at least five (5) academically sound sources
other than the textbook in completing the report.
Submission Guidelines
Attach the Word file using the naming convention below, to
your online assignment submission in the Assignment 3 area on the CIS5101
StudyDesk before midnight Australian Eastern Standard Time (AEST) on the day
the assignment is due.
[lastname] / [initial] _ [student number] _ [course code] _
assign1.docx
eg. allym_0090011005_cis5101_assign3.docx
Upon completion of the submission process, check your
uConnect email account for an automatically generated confirmation email (if
you do not have an email account, print out the Submission Complete screen
before exiting the Submission System). You must check that the file name and
file size are listed correctly - if there is a problem with either, please
email the course leader immediately.
Please note that:
• The following is the USQ Assessment – Assignment (Late
Submission) and Compassionate and Compelling Circumstances procedure that
relate to Extensions and Late Assignments.
They can be found under the following links:
? Assessment – Assignment (Late Submission) Procedure:
http://policy.usq.edu.au/documents.php?id=14749PL#4.2_Assignments
? Assessment of Compassionate and Compelling Circumstances
Procedures:
http://policy.usq.edu.au/documents.php?id=131150PL
• Students seeking extensions for any Assignment work must
provide appropriate documentation to support their request before the due date
of the assignment (see points 4.3 and 4.4 in the Assessment of Compassionate
and Compelling Circumstances Procedures above to see what is considered as
Compassionate and Compelling reason for an extension and the level of
documentation that will be needed).
• An Assignment submitted after the due date without an
approved extension of time will be penalised. The penalty for late submission
is a reduction by five percent (5%) of the maximum Mark applicable for the
Assignment, for each University Business Day or part Business Day that the
Assignment is late. An Assignment submitted more than ten (10) University
Business Days after the due date will have a Mark of zero recorded for that
Assignment.
